Circular Economy

Enough with half-measures!
If you think the only answer to the climate crisis is "sorting your trash", you are missing the real, epoch-making revolution underway.
The Circular Economy is not a marketing buzzword; it is the definitive blueprint for moving past the obsolete "take-make-dispose" model. This isn't about adding a green filter; it's about decoding the market to offer products whose environmental efficiency is as high as their quality.

Prepare for a paradigm shift: sustainability is no longer an optional extra. It is the fundamental metric of business success. Are you ready to discover how leading companies are concretely building tomorrow?

Forget simple recycling.
The Circular Economy is a complex system that includes leasing, reusing, repairing, and only finally, recycling. The goal is clear: to minimize waste generation and keep products in the economy, extending their useful life for the maximum possible value.

But how do you quantify such a vast mission? The answer lies in Life Cycle Analysis (LCA). This is not a vague hypothesis but a quantitative methodology, ISO standardized, that estimates the potential environmental impacts of a product throughout its entire life cycle. It is our compass for prioritizing improvement measures.

For De Nora, Circularity is one of the pillars of their ESG strategy. Their commitment translates into concrete, measurable actions:

• Sustainability Scorecards: They are developing a genuine "environmental identity card" for their products, combining LCA with circularity indicators.

• Closed-Loop Technologies: Their impact extends beyond their own plants. With technologies like "Salt Splitting", they enable customers to separate a salt solution into its components, recovering salts and elements that would otherwise need to be extracted again. This is a real, measurable, and virtuous impact.

This is not theory—it's the engineering of sustainability. It proves that a cleaner, more innovative future is not only possible but is already here, implemented by specialists who have dedicated their careers to this very purpose.

The transition to a more sustainable model requires courage, innovation, and, above all, multidisciplinary collaboration. De Nora's promise is not just to provide cutting-edge technological solutions but to do so by promoting a Circular Economy driven by individuals who truly want to make a difference.