De Nora presents “Open Surprising Paths”: the employee value proposition that enhances people’s potential

Milan, June 25, 2025 – Industrie De Nora S.p.A. (“De Nora”), an Italian multinational company specializing in electrochemistry and a leader in sustainable technologies and the green hydrogen industry, has launched its new Employee Value Proposition (EVP): “Open Surprising Paths.” This clear and distinctive value promise embodies the company’s commitment to creating a work environment where innovation, sustainability, and wellbeing enable every person to discover, express, and enhance their potential.

The EVP is the result of a structured journey of listening and co-creation that involved cross-functional internal teams, facilitated by external consultants. From this collaborative process emerged an authentic vision of life at De Nora—dynamic, inclusive, and international. More than just a statement, the EVP becomes the cornerstone of CO-STAR, De Nora’s new communication strategy designed to attract and retain the best talent.

At the heart of this vision are six founding values that define what it truly means to “feel good” at work: Making a difference, which enhances shared leadership and the ability to pursue one’s dreams; Perpetual Progress, which promotes a culture of innovation that runs through every function; Respons-Ability, understood as active responsibility toward people and the planet; Team Spirit, because true success is achieved together; Self Discovery, which encourages each individual to write their own personal and professional story while discovering the best version of themselves; and Time-Consciousness, with an approach aimed at harmoniously integrating life and work.

To give concrete form to this strategy, De Nora has also launched OPEN, the new employer branding blog. This digital ecosystem—composed of SEO-optimized content, articles, videos, and real-life stories—shares what it means to work at De Nora and highlights the personal development and growth opportunities the company offers. The blog is designed both to attract new talent and to strengthen De Nora’s reputation as an employer of choice.

“Attracting new talent and valuing those already with us has always been a strategic priority,” says Graziano Marcuccio, Chief Officer People Organization Social Communication & Happiness. “With our new EVP, supported by the OPEN blog, we want to share what makes the De Nora experience unique: a place where people can grow, inspire change, and contribute to building a more sustainable future.”

Find out more on the OPEN Blog